Effetto Mariposa | the science of details

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WHO WE ARE - Alberto De Gioannini
Materials Engineer at Politecnico di Torino (Italy), Alberto has been Product Manager and designer for Vittoria & Geax tyres for over 6 years. From January 1st 2007 he is fully dedicated to his own Effetto Mariposa project. Long-time cycling aficionado, he loves all aspects of cycling, including maintenance and cycling-related technical and material innovations. Getting lost while exploring new trails on long winter rides and post-ride meals are the activities he really excels at. Considering the fact he can ride just one at the time, he owns too many bikes. Consistently ranking in the second-half of the arrival list, he competes in road/off-road cycling, triathlon and running.
WHERE WE ARE - BRA (CN), PIEMONTE, ITALY
Effetto Mariposa's headquarter is in a 30.000 people town called Bra. Bra is in Piemonte (a region in the north-west of Italy), south of Torino and north of Cuneo. It finds itself between the Langhe and Roero hills, surrounded by wineyards and agricoltural excellences. It's not by chance that SlowFood was born here. Mountains are close by, as the sea (at around 50 and 100 kilometers respectively), both within pedaling distance for a trained cyclist. Also those who prefer cycling closer to town can have fun, though: off-road trails are just a few kilometers from downtown, an intricated web of unpaved paths on argyle ground, stretching from America dei Boschi over to Asti. On the road, so many quiet roads going through little towns and beautiful scenaries prevent any risk of boredom... with climbs for all tastes. Typical 'Piemontese' food, with home-made pasta, meats, cakes and season's gourmet specialties, is ideal to recover after riding. Or to simply enjoy oneself! (..home)	See Effetto Mariposa in a bigger map